Global Market Access|UK Market Access|Value Communication

Harnessing the power of salience to develop impactful and persuasive market access and payer communications


What links a black sheep in a field of white ones, a big bang and a red sock in a…

Read more from Harnessing the power of salience to develop impactful and persuasive market access and payer communications

People+Purpose

Equality across parental leave policies in a drive towards gender equality


To mark International Women’s Day 2024, we asked our Founder, Nick Leach, why he decided to offer enhanced paternity pay,…

Read more from Equality across parental leave policies in a drive towards gender equality

HTA|UK Market Access

What’s in a name? Disentangling your HTA reviews from your landscape assessments


Thinking about the challenge you’re trying to solve is critical for selecting the right project type and optimising your return…

Read more from What’s in a name? Disentangling your HTA reviews from your landscape assessments

Global Market Access|Value Communication

Shakespeare’s Priming of the Shrew(d) | How priming influences market access communications


Fill the gaps in the following list: Tea, Coffee, Milk, S_ _ _ _. If you answered sugar, it’s most…

Read more from Shakespeare’s Priming of the Shrew(d) | How priming influences market access communications

People+Purpose

Inside redthread | Zeinab’s market access internship


Research, academia or industry? The dreaded question all STEM PhD students face. I felt that these were the only options…

Read more from Inside redthread | Zeinab’s market access internship

Value Communication

Weighing anchors in value communications


Do you own a fully self-driving car? Unless you’re Elon Musk, you probably don’t. Mostly because they’re really hard to…

Read more from Weighing anchors in value communications

Global Market Access|UK Market Access|Value Communication

Are you maximising the value of your scientific advice projects


I read a book on marketing once called “Getting everything you can out of all you’ve got” (worth a read…

Read more from Are you maximising the value of your scientific advice projects

People+Purpose

Industry-leading life-friendly policies at redthread


Let me tell you about gender equality and an eye-opening experience I had around 7 years ago. My wife and…

Read more from Industry-leading life-friendly policies at redthread

People+Purpose

8 reasons why I love working at redthread


When I had my first interview with redthread, I was intrigued by how different it seemed from other agencies. More…

Read more from 8 reasons why I love working at redthread

UK Market Access

Five things you need to know about the proposed innovative medicines fund (IMF)


Public consultation period for the new (proposed) Innovative Medicines Fund is now open, formalising details released by NHSE&I in June…

Read more from Five things you need to know about the proposed innovative medicines fund (IMF)

Global Market Access|UK Market Access|Value Communication

Harnessing the power of salience to develop impactful and persuasive market access and payer communications


What links a black sheep in a field of white ones, a big bang and a red sock in a…

Read more from Harnessing the power of salience to develop impactful and persuasive market access and payer communications

People+Purpose

Equality across parental leave policies in a drive towards gender equality


To mark International Women’s Day 2024, we asked our Founder, Nick Leach, why he decided to offer enhanced paternity pay,…

Read more from Equality across parental leave policies in a drive towards gender equality

HTA|UK Market Access

What’s in a name? Disentangling your HTA reviews from your landscape assessments


Thinking about the challenge you’re trying to solve is critical for selecting the right project type and optimising your return…

Read more from What’s in a name? Disentangling your HTA reviews from your landscape assessments

Global Market Access|Value Communication

Shakespeare’s Priming of the Shrew(d) | How priming influences market access communications


Fill the gaps in the following list: Tea, Coffee, Milk, S_ _ _ _. If you answered sugar, it’s most…

Read more from Shakespeare’s Priming of the Shrew(d) | How priming influences market access communications

People+Purpose

Inside redthread | Zeinab’s market access internship


Research, academia or industry? The dreaded question all STEM PhD students face. I felt that these were the only options…

Read more from Inside redthread | Zeinab’s market access internship

Value Communication

Weighing anchors in value communications


Do you own a fully self-driving car? Unless you’re Elon Musk, you probably don’t. Mostly because they’re really hard to…

Read more from Weighing anchors in value communications

Global Market Access|UK Market Access|Value Communication

Are you maximising the value of your scientific advice projects


I read a book on marketing once called “Getting everything you can out of all you’ve got” (worth a read…

Read more from Are you maximising the value of your scientific advice projects

People+Purpose

Industry-leading life-friendly policies at redthread


Let me tell you about gender equality and an eye-opening experience I had around 7 years ago. My wife and…

Read more from Industry-leading life-friendly policies at redthread

People+Purpose

8 reasons why I love working at redthread


When I had my first interview with redthread, I was intrigued by how different it seemed from other agencies. More…

Read more from 8 reasons why I love working at redthread

UK Market Access

Five things you need to know about the proposed innovative medicines fund (IMF)


Public consultation period for the new (proposed) Innovative Medicines Fund is now open, formalising details released by NHSE&I in June…

Read more from Five things you need to know about the proposed innovative medicines fund (IMF)