We understand that your privacy is important, and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://redthreadmarketaccess.com/ (‘Our Site’) and only collect and use your personal data as described in this Privacy Policy. Any personal data we collect will only be used as permitted by law. 

Information About Us

Our Site is owned and operated by Red Thread Market Access, a limited company registered in England under company number 12339757.  Registered address: 2 Sweetmans Road, Oxford, England, OX2 9BA.

What Does This Notice Cover?

This Privacy Information explains how we use your personal data: how it’s collected, how it’s held, and how it’s processed. It also explains your rights under the law relating to your personal data.

What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us.
  2. The right to access the personal data we hold about you.
  3. The right to have your personal data rectified if any of your personal data held by us me is inaccurate or incomplete.
  4. The right to be forgotten, i.e., the right to ask us to delete or otherwise dispose of any of your personal data that we hold.
  5. The right to restrict (i.e., prevent) the processing of your personal data.
  6. The right to object to us using your personal data for a particular purpose or purposes.
  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the following email address info@redthreadmarketaccess.com.

It’s important that your personal data is kept accurate and up to date. If any of the personal data we hold about you changes, please keep us informed.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We’d prefer to work together to resolve your concerns ourselves though, so please do contact us first.


What Personal Data Do You Collect?

We’ll collect the following data, which includes personal data, from you:

  1. Identity & Contact data: such as full name, job title, email address, telephone number(s) and postal address.
  2. Correspondence data: for example, copies of emails we send to you or you to us and notes of any telephone conversations.
  3. Internet data: for example, IP address, and information collected by cookies and other online technologies such as Google Analytics, as you use our website or contact us using the ‘Contact Us’ page.
How Do You Use My Personal Data?

We collect data in the following ways:

  1. When you make an enquiry to us.
  2. When you request a quotation from us.
  3. When we send you an invoice for payment.
  4. When you or your company offer to provide, or provides, products and / or services to us.
  5. When you visit our website.
  6. When you submit the ‘Contact Form’.
  7. When you agree to receive marketing emails from us.
The Lawful Ways We Use Your Data

Under the Data Protection Legislation, we must always have a lawful basis for using personal data.  We use your information for the following lawful reasons:

  1. To enter or perform a contract; for example, to provide you with a quotation, to deliver the agreed goods and services, to manage any complaints that may arise, to send you an invoice, and to answer any queries you may have.
  2. For our legitimate interests, for example to respond to an enquiry you have made via email, phone, or the Contact form on the website.
  3. With your consent, for example to use cookies to analyse the performance of our website (i.e., Google Analytics), or to receive marketing communications from us.
How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary considering the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

  1. Data relating to the performance of a contract will be retained for up to 7 years.
  2. Data relating to enquiries will be retained for 2 years.
  3. Data relating to cookies, where consent is given, will be kept for no longer than 1 year.
Who Will You Share My Data With?

We use the following third parties to supply certain services, including

  1. HubSpot: to process (prospective and existing) customer information to support our business development and marketing activities.
  2. Xero: to raise an invoice for payment.
  3. Google Analytics: to understand your interaction with our website.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

How and Where Do You Store or Transfer My Personal Data?

We may store some or all your personal data in countries outside of the UK. These are known as “third countries”. We’ll take additional steps to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

  • We’ll only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.

The security of your personal data is essential to us, and to protect your data we take several important measures, including:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality.
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.
How Do You Use Cookies?

Our Site will place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and/or services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and always respected.

All Cookies used by and on Our Site are used in accordance with the Privacy and Electronic Communications Regulations 2002.

Before Cookies are placed on your computer or device, you will be shown a cookie consent pop up box requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first-party Cookies and block third-party Cookies.

How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: info@redthreadmarketaccess.com

Postal Address: 2 Sweetmans Road, Oxford, England, OX2 9BA.

Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.  This Privacy Policy was last updated on 21st September 2022.