Client
- Top 20 pharma company, UK market access team
Challenge
- Our client needed a safe pair of hands to project manage two parallel SMC submissions in breast cancer, liaising between their external vendor – a large consultancy firm – and the internal team
Approach
- redthread managed all internal timelines, coordinated draft review and provided overarching strategic input for the submission strategy, data inclusion, literature searching and story telling
- During the project it became clear that the external agency engaged by the client was not meeting expectations. redthread subsequently stepped in to substantially re-write both dossiers and ensure timelines were met
Result
- Submissions were completed to deadline and reimbursement at target price was achieved for both indications
- redthread’s input during the project ultimately led to a long-standing relationship with the UK access team, and further internal referrals to clients within Regional and Global teams
“Right from our initial meeting you filled me with so much confidence due to your knowledge and expertise…the speed with which you picked up the therapy area was impressive… you were a real leader for us during this submission and worked tirelessly to ensure we remained on track”
Medical Lead, Oncology, Top 20 pharma
